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Why exporters keen to crack Asian markets should download FIAL's new database now

By AgInnovators  |  14th May 2015

What labels will your beef need on supermarket shelves in South Korea? What foods are China's new rich clamouring to consume? Get the scoop on eight target markets across Asia from FIAL's new database for food and beverage exporters, which crunches masses of data from multiple key sources and serves it up in a single web location.

Asian consumers such as this family shopping in a supermarket are a growing market for safe, clean, tightly regulated Australian food products, says FIAL's Export Market Insights.

Well-heeled consumers across Asia are a growing market for Australia's safe, clean, tightly regulated Australian food products, says FIAL's Export Market Insights.

Wiki Commons/EpSos.de

The Export Market Insights (EMI) database aggregates results of relevance to exporters from 304 reports for 38 food and beverage categories in eight target markets around Asia: China, Japan, South Korea, Vietnam, Hong Kong, Indonesia, Malaysia and Singapore.

Food Innovations Australia Ltd (FIAL) collaborated with economic researchers at Victoria University’s Institute for Supply Chain and Logistics (ICSL) and Australian food and beverage exporters to develop the database in response to numerous requests from exporters for simplified access to information on specific target markets overseas.

The resulting EMI includes:

  • information about collaborative partners;
  • web links to sources of key information and data, including export markets, economic and demographic conditions, market characteristics, trade support services and trade agreements, for each of the target countries;
  • 304 product reports covering 38 individual food categories by Standard International Trade Classification (SITC) codes for each of the target Asian nations; and
  • for a small extra fee, additional reports containing more detailed, tailored analyses of import food demands by product and country.

The EMI also incorporates additional links and reports, including:

  • data on products and prices for leading supermarket chains across the eight target markets, with web links to the top five supermarkets in each, enabling users to access prices and product ranges in real time;
  • data on export numbers and value from food export businesses across Australia; and
  • for each of the countries covered, information on import processes and requirements: trade agreements, key legislation and regulations, customs and import procedures, importing costs, food labelling and packaging requirements; and accreditation of producers.

For more information or to access the new EMI, visit the FIAL website.

Project: 
Direct Beef Export to China